Due to the use of video capture through smartphones, it has never been easier to create a video. With the smallest amount of knowledge, there are millions upon millions of individuals capturing moments around them and uploading them to the internet. There is so much about these recent advancements that should excite and encourage the filmmaking community, however where there are so many positives, there are also negatives.
From the way each frame is composed, to the way the shot is lit, right down to the way the clip is coloured after being edited, video production is and always will be an art form. However, now that ‘everyone can do it’, a lot of the key techniques and creativity that makes it an art form are being lost. FilmGrade’s mission is to try and bring cinematic quality back to video production. Through the use of our digital cinema cameras, industry leading editing platforms and high-end colouring software we’re tearing down stereotypes of soft and washed out looking videos.
We believe that as creatives we must never reach a point where we stop learning. There are always new techniques and new ways of going about video production to master, and we aim to keep both within and ahead of the trends by constantly learning both through personal experience and through others. Every time we’re on set, every time we’re editing through a video, there are always things to take in.
Whatever the type of production, be it a corporate video, music video, short film or feature documentary, here at FilmGrade each project is treated as a new chance to better ourselves. A Filmmaker should never get comfy and ‘stick to what they know’, they should treat a project with enough caution to make sure it get’s finished to the best of their ability, but also try new things to also further the over-all quality and impact of the video. We hope to do just that.
With FilmGrade’s Creative Director: Tom Henshaw being 18, there are times where his experience has been questioned. However after five years experience as a filmmaker, two years experience within the industry, winning multiple awards, filming hundreds of various forms of video production, having his latest documentary premiered at the Tour de France and having leading industry figureheads such as Philip Bloom compliment his ability as a filmmaker, it’s fair to say he’s already earned a few stripes as a creative.
All of this experience is brought to aid planning, shooting and editing of each project. We know how to get the best out of our equipment, whilst also bringing that creative buzz that helps make the creative process so much more exciting. We hope that video production can become an enjoyable adventure for everyone we collaborate with or who hire our services.